The Need to Feed, Inc. is planning the launch of a Mobile Farmer's Market that will have regularly scheduled stops throughout Broward County including low-income, food-insecure communities (specifically at the various Broward County housing authority developments). People may purchase the high quality, locally grown produce by using a variety of methods including their food assistance benefits and can double the purchasing power of those benefits through a “Bonus Bucks” program. The Mobile Market will not only keep produce affordable for all of its customers, it will offer educational resources on how to prepare what they sell in nutritious, cost-effective and easy ways.
The lack of affordable sources of fresh produce contributes to poor nutrition in many low-income neighborhoods. To address this problem, the Centers for Disease Control and Prevention (CDC) and the US Department of Agriculture (USDA) recommend increasing access to farmers markets, which, because of their flexibility, can bring produce directly in to under served communities.